Kalliope, with its subsidiary company Awhy, is also among the protagonists of the European project EPIC – Experience Prato Industrial Culture, approved under the European Urban Initiative and led by the Municipality of Prato together with a network of nine public and private partners. The aim of the project is to enhance and innovate Prato’s industrial tourism experience through an integrated offer combining historical heritage, immersive technologies and local community involvement.
Within this ambitious context, Awhy contributes its technological know-how by providing a conversational virtual assistant designed to make the tourist experience even more accessible, engaging and interactive.
The virtual assistant developed by Awhy will be integrated into the physical and digital paths of the EPIC project and will perform two main functions:
This technology will extend the tourist experience across time and space, facilitating access to personalized and interactive information during the visit. Furthermore, thanks to its conversational mode, the system will be able to adapt to the needs of a diverse audience, making the experience more inclusive and participatory.
Awhy’s intervention fits perfectly with EPIC’s vision, which aims to transform Prato into an example of “industrial tourism of the future”: a tourism without temporal and spatial boundaries, capable of integrating physical and digital experiences, material and immaterial culture, storytelling and technology. The virtual assistant will be active at the physical stations envisaged by the project, helping to enrich the technological core of the virtual reality experience.
EPIC involves various partners, including public bodies, foundations, social enterprises, research institutes, and SMEs, in a participatory co-design process. These include:
The project also includes transfer partners such as Bilbao (Spain), Miskolc (Hungary) and Pilsen (Czech Republic), with the aim of capitalizing on the Prato experience and potentially replicating it in other European cities.
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